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| Bank-Fund Staff Federal Credit Union – World Bank Super Branch;
Working inside the World Bank in Washington, D.C. on the retail branding for Bank-Fund Staff Federal Credit Union’s new super branch presented challenges in aesthetics, cultural balance, and logistics. The Credit Union wanted a “fine art” feel to all retail pieces, and K& Co delivered. The storefront features suspended acrylic panels with brightly colored silhouettes of ethnically diverse people. The entry wall showcases a multi-level etched acrylic and brushed aluminum logo-branded flat world map that is reflective of their global membership. Each member service office includes a multi-panel original design combining illustration, photography, color overlays, and special type treatment printed on canvas and depicting a product or service and its major benefit. Our design for a Resource Center includes a plasma screen, suspended acrylic poster panels, and easy-access pockets for collateral materials. In the Foreign Services area, standoff, multi-dimensional plex panels feature sections of world currency in contrasting colors. Brushed aluminum interior signage, standoff plex pockets for disclaimers, and logo applications on glass also support the Credit Union’s brand. |
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